Communication Systems & Cross-Functional Content Work

Context & Challenges

Following Assurant’s acquisition of Privowny, the product was rebranded as Pocket Geek Privacy and integrated a new user portal. With client trials approaching, the transition created a critical UX challenge: users needed to quickly understand the new product experience without losing trust or becoming confused by the rebrand.

At the same time, onboarding flows, lifecycle messaging, and product copy all needed to be rewritten within a strict 3-month launch window, requiring close coordination across product, marketing, support, and design teams.

Solutions

I led UX writing and onboarding content efforts across the product ecosystem, collaborating with internal stakeholders and an external design agency to create a more intuitive and reassuring user experience during the transition. Specifically, I:

• Redefined website messaging to align with the new brand identity, clarifying core privacy features and user benefits.
• Designed a 7-email onboarding journey focused on feature discovery, user education, and progressive activation.
• Scripted onboarding videos to simplify complex privacy features and reduce learning friction for new users.
• Mapped onboarding and activation flows to identify friction points, boost feature adoption, and reduce early drop-off risk.
• Established a consistent voice across the portal, transactional emails, and interface microcopy to reinforce clarity and trust at every touchpoint..

Results

• Launch readiness: All critical onboarding, product, and communication updates were delivered before client trials began.
• Stronger onboarding engagement: Early engagement metrics outperformed legacy benchmarks, validating the revised onboarding experience.
• Reduced transition friction: Clear messaging and consistent UX copy helped preserve user trust throughout the rebrand rollout.
• Established a scalable foundation for future onboarding experiments, A/B testing, and lifecycle optimization.

Skills Demonstrated

• UX Writing & Product Communication: Translating complex privacy features into clear, user-friendly messaging across web, product, and lifecycle touchpoints.
• Onboarding Design: Structuring educational email flows and support content to drive activation and minimize early-user friction.
• Trust-Centered Rebrand Communication: Maintaining brand continuity and minimizing user confusion during a high-risk product transition.
• User Journey Optimization: Identifying friction points and improving feature discoverability through content and UX alignment.
• Cross-Functional Execution: Coordinating content delivery across product, design, marketing, and external agency teams under tight deadlines.

Context & Challenges

As the company expanded its white-label offerings, localization workflows became increasingly difficult to maintain. Each brand relied on thousands of duplicated keys spread across fragmented projects, swelling the total volume to over 4,000 strings and making updates slow, repetitive, and error-prone.

Every product update required manual replication across brands and languages, creating operational overhead that limited scalability and slowed client onboarding.

Solutions

I redesigned the localization workflow into a modular content system that supported scalable multi-brand deployments with dynamic customization while reducing maintenance complexity:

• Structured localization keys into centralized “master” projects using reusable variables for brand-specific terminology and UI labels.
• Created brand-specific content layers to support deeper customization without duplicating entire localization sets.
• Collaborated closely with the development team on a custom export script using the POEditor API integration to dynamically pull localized content at build time based on brand and locale requirements.

Results

• 50% reduction in localization volume: Consolidated duplicate strings and reusable components significantly reduced maintenance and translation costs.
• Faster and more reliable updates: Streamlined workflows reduced manual errors, expedited updates, and improved consistency across brands and languages.
• Rapid multi-brand deployment: New branded environments could be prepared within hours instead of days, enabling faster onboarding and personalization opportunities for new clients.
• Scalable operational foundation: Efficiency gains increased exponentially as additional brands and locales were added.

Skills Demonstrated

• Process Optimization: Diagnosing inefficiencies and implementing scalable solutions.
• Technical-Content Alignment: Bridging UX writing, localization, and automation.
• Automation: Replacing manual workflows with custom scripts/tools.
• Translation Cost Optimization: Delivering faster turnaround, cost savings, and higher-quality outputs.
• Developer Collaboration: Partnering with engineering teams to align content systems with technical infrastructure.
• Modular Content Design: Structuring reusable variables for multi-brand scalability.

Context & Challenges

As Privowny expanded its product ecosystem between 2019 and 2024, customer support documentation (80+ articles) had to be maintained across multiple brands, Help Centers, and languages while remaining accurate and consistent.

The existing workflow relied heavily on duplicated content and manual updates, creating significant maintenance overhead, translation inefficiencies, and a high risk of inconsistencies.

Solutions

I implemented Paligo (CCMS), using its native Zendesk integration to centralize authoring, localization, and multi-brand publishing. This enabled:

• Reusable variables for brand-specific terminology, UI references, and visual assets.
• Modular content blocks to reduce duplication and simplify maintenance across languages and brands.
• Single-source publishing workflows synchronized across multiple customer-facing Help Centers.
• Versioned and branched article structures supporting controlled parallel updates.

Results

• Reduced maintenance overhead: Documentation updates could be managed centrally across brands and languages from a single structured source.
• Improved content quality: Shared variables and reusable components removed manual duplication and minimized cross-brand inconsistencies
• Lower localization costs: Reusable translated components significantly reduced redundant translation work.
• Faster Help Center deployment: New branded Help Centers could be launched in hours, rather than days, once assets and localization requirements were finalized.
• Scalable governance: Structured versioning and branching enabled controlled updates without disrupting live documentation.

Skills Demonstrated

• Structured content architecture: Designing reusable documentation systems using variables, modular components, and centralized content governance.
• Knowledge management: Building scalable documentation ecosystems supporting multiple languages and Help Centers.
• Localization systems: Structuring content workflows to reduce translation redundancy and improve multilingual consistency.
• UX documentation: Writing and maintaining user-focused support articles, tutorials, FAQs, and release documentation.
• Single-source publishing: Managing synchronized publishing workflows across customer-facing platforms.
• Content governance & versioning: Implementing controlled update workflows using branched article structures and reusable documentation standards.

Context & Challenges

mtBioLabs relied on a limited static website with minimal search visibility and several legacy domains maintained through an expensive hosting solution. The objective was to redesign the company’s digital presence accurately reflecting the company's scientific expertise while improving discoverability, accessibility, and long-term maintainability.

Solutions

• Expanded the website architecture from 4 to 18 structured pages to improve discoverability, service segmentation, and search indexing.
• Reworked page hierarchy, semantic HTML structure, metadata, internal linking, and content organization to strengthen technical SEO and improve crawlability.
• Conducted a full UX/UI audit and redesign, ensuring mobile responsiveness and accessibility compliance.
• Rewrote and restructured scientific content to improve clarity for both technical and non-technical audiences while preserving scientific credibility.
• Consolidated domain and hosting management under a more sustainable and cost-effective provider, simplifying maintenance while preserving legacy redirects and search continuity.
• Integrated performance monitoring and indexing tools (Google Search Console).

Results

• Search Visibility: Achieved full indexing of all service pages, dramatically expanding organic discoverability beyond the previous limited structure.
• Accessibility & UX: Improved mobile responsiveness, navigation clarity, and semantic structure to support usability across devices and assistive technologies.
• Scientific Positioning: Created a clearer and more professional digital presence aligned with the company’s biotech expertise and international audience.
• Cost Optimization: Reduced recurring hosting and domain management costs by approximately 75% through provider consolidation and migration.

Skills Demonstrated

• Technical SEO: Structuring content and metadata for search engine discoverability and long-term organic growth.
• Accessibility & UX: Applying accessibility and usability best practices to scientific web communication.
• Scientific Communication: Translating complex biotech concepts into clear, audience-adapted digital content.
• Information Architecture: Designing scalable content structures and navigation systems for specialized technical services.
• AI-assisted Development: Leveraging AI-supported workflows to accelerate development, optimization, and content refinement.
• Digital Operations: Coordinating domain, hosting, and redirect management during platform migration.

Context & Challenges

ICDD needed to spin off its diagnostics unit into "Neuro One Diagnostics" to attract investment for a groundbreaking pre-symptomatic Alzheimer’s test. The challenge was to create a credible, science-backed brand identity from scratch that could resonate with investors and partners in a high-stakes environment.

Solutions

• Developed a cohesive visual identity and brand system aligned with the scientific positioning of the diagnostic platform.
• Translated complex scientific concepts into accessible strategic messaging tailored for investors, partners, and non-specialist stakeholders.
• Designed business plans and investor-facing materials communicating market opportunity, differentiation, and commercialization potential.

Results

While the spin-off was not ultimately launched as a standalone entity, the branding and strategic communication materials contributed to the successful transfer and valuation of the underlying intellectual property during acquisition discussions. The work demonstrated the ability to pivot strategic outcomes while maintaining asset value.

Skills Demonstrated

• Strategic Positioning: Translating emerging scientific innovation into commercially credible narratives.
• Scientific Communication: Adapting highly technical concepts for investors and non-specialist audiences.
• Brand Systems: Developing visual and messaging frameworks aligned with business strategy.
• Investor Communication: Creating materials supporting financing, partnership, and acquisition discussions.

Context & Challenges

ICDD served multiple industries — including pharmaceuticals, cosmetics, and research — each requiring distinct communication approaches. The challenge was to unify the company’s scientific positioning while adapting messaging, content, and sales support materials to different audiences and commercial objectives.

Solutions

• Redesigned the company’s communication ecosystem to support multiple audiences while maintaining a consistent scientific and brand identity.
• Developed multilingual newsletters, educational content, and sector-specific communication workflows for pharmaceutical and cosmetic audiences.
• Created sales enablement materials including catalogs, technical documentation, and trade show assets supporting commercial outreach and client acquisition.
• Organized scientific and commercial content into audience-specific formats that improved readability, navigation, and understanding for both specialist and non-specialist audiences across sectors.

Results

• Commercial Growth: Contributed to doubling company turnover during tenure through expanded communication and sales support initiatives.
• International Expansion: Supported a 48% increase in international sales through multilingual communication and sector-specific outreach.
• Brand Positioning: Increased average study value perception from €20k to €33.5k without pricing changes, reflecting stronger market positioning and perceived expertise.

Skills Demonstrated

• Marketing Strategy: Designing communication approaches adapted to pharmaceutical, cosmetic, and research audiences while maintaining a consistent scientific identity.
• Scientific Communication: Translating complex technical concepts into accessible multilingual marketing, educational, and sales-support content.
• Sales Enablement: Creating catalogs, application notes, newsletters, and trade show materials supporting client acquisition and commercial discussions.
• Audience Segmentation: Structuring content and messaging according to sector-specific needs, expectations, and technical literacy levels.
• Multichannel Communication: Coordinating print, digital, newsletter, and event communication into a cohesive marketing ecosystem.

Context & Challenges

Communicating complex mitochondrial science in crowded trade show environments like InCosmetics Global required more than conventional promotional materials. The challenge was to create memorable event experiences capable of attracting attention, simplifying scientific concepts, and generating meaningful engagement with qualified prospects — while extending brand visibility beyond the event itself through recurring visual campaigns and long-term communication assets.

Solutions

• Developed the "Miss Mitochondria" campaign to transform complex mitochondrial science into memorable visual storytelling through recurring characters featured across event materials, branded quiz prizes, and annual calendars.
• Designed interactive quizzes, educational materials, and booth experiences encouraging active participation, scientific accessibility, and lead qualification.
• Created a layered communication strategy combining lightweight engagement materials (e.g., flyers for screening services) with more detailed scientific documentation for qualified prospects (e.g., full service catalogs).
• Produced cohesive branded visual assets for trade shows and client communications, reinforcing brand differentiation and long-term brand recall.

Results

• Lead Generation: Consistently generated 60–75 qualified leads annually from approximately 100–120 booth visitors.
• Brand Recall: Recurring campaign visuals and branded materials strengthened audience engagement and memorability, acting as conversation starters and word-of-mouth drivers during events while extending visibility beyond trade show interactions.
• Audience Conversion: Interactive activities supported newsletter sign-ups, follow-up engagement, and ongoing relationship building with prospective clients.

Skills Demonstrated

• Experiential Marketing: Designing interactive booth experiences and engagement mechanisms tailored to high-traffic trade show environments.
• Engagement Strategy: Creating layered communication experiences designed to attract attention, simplify scientific concepts, and support lead conversion in event settings.
• Visual Communication & Creative Campaign Systems: Designing cohesive science-driven branding across calendars, merchandise, event assets, educational materials, and lead-generation tools to create long-term brand recognition and audience engagement.
• Science Communication: Adapting technical concepts for mixed audiences ranging from researchers to commercial and marketing stakeholders.
• Visual Design: Creating memorable brand assets for physical environments.

Context & Tasks

During my internship at North Atlantic Books, I worked across editorial and communications departments, supporting both publishing operations and media outreach. Responsibilities included coordinating media campaigns for five titles, proofreading long-form manuscripts, and contributing developmental editing focused on structure, readability, and narrative clarity for 1 title (The Naked Voice).

Results

• Editorial Quality Control: Identified and corrected remaining errors (typos, font inconsistencies) before publication.
• Targeted Media Outreach: Built a targeted network of journalists in niche subject areas, securing media attention.
• Successful Publication: The Naked Voice was successfully published in 2015.

Skills Demonstrated

• Editorial Communication: Supporting publication workflows across editorial and communications teams.
• Proofreading & Quality Assurance: Reviewing long-form manuscripts for consistency, readability, and publication readiness.
• Developmental Editing: Improving manuscript structure, clarity, and reader experience.
• Media Relations: Building targeted outreach lists and supporting niche PR campaigns.

Context & Execution

I exhibited a selection of my photographic work at "Vents du Sud" bookstore for one month. This involved curating and preparing the photos, coordinating the event setup, and hosting the opening reception for about 25 guests.

Results

• First Public Exhibition: Successfully launched my first solo show.
• Initial Sales: Generated direct sales of printed photographs through attendee engagement.

Skills Demonstrated

• Event Organization: Coordinating logistics, invitations, and audience reception for a small-scale public exhibit opening.
• Visual Presentation: Curated and prepared photographs for public display.
• Audience Engagement: Managing direct interactions and print sales during the exhibition opening.